Press kit
Last updated: October 20, 2026 · MAXNOVA & LUCI Global LLC
Everything you need to write about MOY IQ: what it is, facts you can check, a founder bio, and logos and colors ready to download. For interviews or questions, email support@moyiq.app with the subject “Press”.
What MOY IQ is
MOY IQ is a personal finance app for Spanish speakers in Latin America, Spain and beyond. It tracks income and spending, builds a budget, follows savings goals and shows a 0–100 financial health score (the IQ Score), with each country's currencies, categories and tax tools. It never asks for a bank connection: transactions are entered by hand or imported from bank statements.
Financial data is stored on each person's device. Cross-device sync is optional and encrypted on the device before upload; the details and their limits are on the security page (in Spanish).
What MOY IQ Invest is
MOY IQ Invest (invest.moyiq.app) is a separate product for tracking an investment portfolio and sizing each position by risk. It has been in a free public beta, in Spanish, since October 2026. It is not a broker and does not give investment recommendations.
Facts you can check
| Fact | Detail |
|---|---|
| Company | MAXNOVA & LUCI Global LLC, a Florida (USA) limited liability company formed on April 20, 2026. Document number L26000222229 in the Florida public business registry (Sunbiz). |
| Founder | Walter La Madriz |
| Products | MOY IQ (moyiq.app, public under this name since September 2026) and MOY IQ Invest (public beta since October 2026) |
| Focus | Spanish-speaking Latin America, with tools for people who handle two currencies in Venezuela and Argentina, plus Spain and the United States |
| App languages | Spanish, English, Portuguese and German |
| Pricing | Starter free, no card. Pro: $4.99 per month or $39.99 per year |
| Privacy | Financial data on the device, no bank connection and optional sync encrypted on the device. This site measures visits without cookies. Details in the privacy policy. |
| Contact | support@moyiq.app |
Founder bio
Short version (50 words)
Walter La Madriz is a telecommunications engineer and the founder of MOY IQ, the personal finance app from MAXNOVA & LUCI Global LLC. He has spent more than 15 years in the telecommunications industry in Venezuela and Chile, working in network engineering, product management and enterprise sales to carriers.
Long version (150 words)
Walter La Madriz is a telecommunications engineer. He graduated in 2009 from the Universidad Nacional Experimental Politécnica de la Fuerza Armada Nacional (UNEFA) in Caracas and holds a diploma in Marketing and Sales from the Universidad de Chile. He has worked in the telecommunications industry in Venezuela and Chile since 2009. He started out deploying and running access, transport and data networks, moved on to project and product management of network solutions for mobile and fixed-line carriers, and today manages enterprise accounts with carriers and businesses. In 2026 he founded MAXNOVA & LUCI Global LLC, a Florida company, and created MOY IQ, a personal finance app built for Spanish speakers in Latin America that keeps financial data on the user's device and never asks for a bank connection. He also runs MOY IQ Invest, a free tool, currently in public beta, for tracking an investment portfolio and sizing positions by risk.
Photo
Logos
Use the light version on light backgrounds and the dark version on dark backgrounds. Each link opens the file; to keep it, use your browser's save option.
- The name is written “MOY IQ”: “MOY” always comes with the “IQ” plate.
- Do not change the colors, stretch the logo or add shadows or effects.
- Leave clear space around the logo of at least the height of the “IQ” plate.
Colors and type
The full palette, with its text variants, is in tokens.css, the same file this site uses.
- Navy · #14213D · primary color
- Brass (Latón) · #B8863B · accent (dial needle, “IQ” plate)
- Paper (Papel) · #F1EEE6 · light surface
- Green (Verde) · #5FA98C · positive states only
- Ash (Ceniza) · #8B7A55 · neutral
Typefaces: Instrument Sans (logo and headings), IBM Plex Sans (text) and IBM Plex Mono (figures), all under the SIL Open Font License (license text).